|September 25, 2012
Orange Launches CallerXchange in Africa Orange offers “Orange Carte de Visite” in Cameroon, an innovative Social Address Book solutionBoston, MA. September 25, 2012— OnePIN, Inc., the world’s leading provider of mobile social address book solutions, today announced the successful market launch of the company’s CallerXchange social connection service to Orange’s mobile phone subscribers in Cameroon.CallerXchange enables subscribers to share their contact information with friends, family, and colleagues with one-click after phone calls. The service ensures that contact information in subscribers’ phonebooks is kept up to date, allowing users to keep in touch with people in their social networks even if their information changes over time. CallerXchange transforms a static phone book into an enriched, dynamic social address book.Orange is currently distributing CallerXchange as an embedded service on new SIM cards offered in the market.
Orange is the first operator to offer OnePIN’s CallerXchange service in Cameroon. Orange is Cameroon’s second largest operator, a country with a rapidly growing base of over 20 million subscribers and a mobile penetration rate of only 40% to date. “As a long term partner of Orange France Telecom, we are pleased to help another Orange affiliate launch our service.” stated Christopher DeGrace, Vice President at OnePIN, Inc. “Cameroon is a vibrant mobile market and is now among the many countries across Africa to offer CallerXchange, the continent’s fastest growing mobile Social Address Book service.”.
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