Orange Launches CallerXchange in Africa

September 25, 2012

Orange Launches CallerXchange in Africa Orange offers “Orange Carte de Visite” in Cameroon, an innovative Social Address Book solutionBoston, MA. September 25, 2012— OnePIN, Inc., the world’s leading provider of mobile social address book solutions, today announced the successful market launch of the company’s CallerXchange social connection service to Orange’s mobile phone subscribers in Cameroon.CallerXchange enables subscribers to share their contact information with friends, family, and colleagues with one-click after phone calls. The service ensures that contact information in subscribers’ phonebooks is kept up to date, allowing users to keep in touch with people in their social networks even if their information changes over time. CallerXchange transforms a static phone book into an enriched, dynamic social address book.Orange is currently distributing CallerXchange as an embedded service on new SIM cards offered in the market.

Orange is the first operator to offer OnePIN’s CallerXchange service in Cameroon. Orange is Cameroon’s second largest operator, a country with a rapidly growing base of over 20 million subscribers and a mobile penetration rate of only 40% to date. “As a long term partner of Orange France Telecom, we are pleased to help another Orange affiliate launch our service.” stated Christopher DeGrace, Vice President at OnePIN, Inc. “Cameroon is a vibrant mobile market and is now among the many countries across Africa to offer CallerXchange, the continent’s fastest growing mobile Social Address Book service.”.

About Orange
Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators. At the end of 2010, France Telecom had sales of 45.503 billion euros (33,848 billion euros at September 30, 2011). At 30 September 2011, the Group had a total customer base of 221 million customers. These include more than 162 million mobile customers and 14,2 million broadband internet (ADSL) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. www.Orange.com

About OnePIN, Inc.
OnePIN is the world leader in social address book solutions for mobile operators. OnePIN’s technology transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks. With one click, using any mobile phone, CallerXchange enables subscribers to leverage their mobile social address books as the hub for their social networking. CallerXchange is currently being deployed to over 170 million mobile subscribers across all handset models within seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe.