Del Ross Named Knoa Software’s New Vice President of Worldwide Sales

New York, NY – March 3, 2014Knoa® Software, the leading provider of user experience and performance management software, today announced the appointment of Del Ross as Vice President of Worldwide Sales. Mr. Ross has successfully managed both channel and direct sales, with a strong, consistent record of dramatically increasing revenue. He is a widely respected and recognized sales executive leader with a mandate to take Knoa’s business to the next level.

“We have made tremendous progress at Knoa in delivering world class solutions at major organizations around the world. We are poised for tremendous growth and expansion, and Del has the experience and drive to lead our sales team as well as manage our growing channel network. We are fortunate to have attracted such an accomplished sales executive who will collaborate with me to lead our sales expansion,” stated Brian Berns, Knoa’s CEO. “Knoa’s customers, partners and sales organization will benefit from Del’s substantial customer and partner oriented experience in leading edge technology companies.”

Del brings over 20 years of sales leadership experience managing field operations for enterprise software companies. Del received the prestigious recognition as one of the “Top 20 Channel Chiefs to Watch” by CRN magazine. Before joining Knoa, Del was Vice President for Worldwide Sales for SilverSky, an enterprise software company. Del also served as Vice President of Sales for SugarCRM; Vice President of Worldwide Sales for B4 consulting, a global SAP® partner; as a Regional Sales Director for SAP America; and, managed North American channel development and sales for Sage Software. Mr. Ross holds a B.S. in Business Management from Dowling College in Oakdale NY.

“Knoa has a broad global customer base and an impressive set of capabilities in user experience monitoring for enterprise applications,” added Ross. “I look forward to building on these capabilities and leading Knoa’s team to continued success.”

About Knoa Software

Knoa® Software delivers on-premise and cloud-based solutions that monitor, measure and manage how end-users are utilizing enterprise applications to optimize end-user experience, enhance user performance, and deliver return on investment. Uniquely, Knoa automation provides complete and deep insight into all activities, by user, for each application monitored. 20 percent of the Fortune 50 and hundreds of Global 5000 companies have already licensed Knoa software to power their user experience and optimize their performance. For more information visit You can also follow us on Twitter: @knoasoftware.